Karnataka Beauty Subha was crowned Miss South India at the HairOmax Miss South India 2010.Keralite Geethu Christy, and Nikitha Narayan, of Hyderabad, were adjudged the first and second runner-up respectively.

The winner received a gold plated crown and a cash prize of Rs one Lakh, the first runner up Rs 50,000 worth gifts and second runner up Rs 25,000 worth gifts.

A panel comprising former Miss India and actor Swetha Vijay, actors Aditi Chibber and Kaushal Prasad, model Simer Mottiani, model-groomer Manish Khullar, media personalities Vijay Babu and Thoshma Biju, and fashion designer Sajimon Parayil chose the winners.

Sixteen contestants — five from Kerala, five from Tamil Nadu, four from Karnataka and two from Andhra Pradesh, participated in the event.

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