Thiruvananthapuram: Following the massive success of Jawan Rum, the Kerala government is all set to launch its newest liquor brand, ‘Minnal Magic’ Brandy. Aimed at providing quality liquor at an affordable price, Minnal Magic is expected to be available across the state by the end of this month.
3. Minnal Magic Launch: Key Highlights
- Initial Launch: In the first phase, the government will release 500ml (half-liter) bottles.
- Price: The 500ml bottle of Minnal Magic is priced at ₹400.
- Production Capacity: Initial production is set at 9,000 cases per day, with plans to scale up to 13,500 cases based on demand.
- Availability: The brand will be sold exclusively through BEVCO (Kerala State Beverages Corporation) outlets and Consumerfed shops.
