Thiruvananthapuram: Following the massive success of Jawan Rum, the Kerala government is all set to launch its newest liquor brand, ‘Minnal Magic’ Brandy. Aimed at providing quality liquor at an affordable price, Minnal Magic is expected to be available across the state by the end of this month.
Produced at the Malabar Distilleries in Chittur, Palakkad, Minnal Magic is the government’s latest venture into the affordable liquor segment. The move is designed to offer a high-quality alternative to expensive private brands while boosting state revenue.
According to officials, the distribution will commence as soon as the stock reaches the warehouses. While only half-liter bottles are being introduced now, the government plans to launch one-liter bottles in the next phase after assessing the initial market response.
