CHENNAI, November 2, 2026 — Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) arm of Reliance Industries Limited (RIL), today announced a major expansion of its Independence biscuit portfolio. The company introduced 9 new variants across 28 stock-keeping units (SKUs), catering to both everyday snacking and indulgent consumption needs.
The new product rollout commences in Tamil Nadu on November 2, 2026, backed by a high-profile brand association with Ajith Kumar Racing to promote its flagship daily-nutrition biscuit variant, Independence Power Up.
Strategic Launch & Ajith Kumar Racing Partnership
To strengthen its market penetration in Tamil Nadu, RCPL has partnered with Ajith Kumar Racing. The partnership connects the high-performance, energy-driven ethos of motorsport with Independence Power Up, a flagship offering designed to deliver daily nutrition through a blend of milk, glucose, and protein.
“Tamil Nadu is a key market for our biscuit business, and our focus is on expanding our portfolio to address evolving consumer preferences while building scale,” said Mr. T Krishnakumar, Director of Reliance Consumer Products Limited. “Milk biscuits are well established in household consumption, and with Independence Power Up Biscuits, we are building on this familiarity through a differentiated offering. Our broader portfolio reflects our philosophy of ‘Each Consumer, Each Occasion’—identifying opportunities across consumer needs and delivering greater value.”
Complete List of New ‘Independence’ Biscuit Variants
The expanded product lineup features nine distinct variants tailored for diverse consumer tastes:
- Independence Power Up (Milk + Glucose + Protein blend)
- Independence Milky Power
- Independence Butter Bliss
- Independence Marie Prime
- Independence Coco Vanilla & Chocolate
- Independence CremYum Orange
- Independence CremYum Choco
- Independence Coco Bourbon
- Independence Glucose Boost
Price Points & Pack Sizes
RCPL’s aggressive pricing strategy aims to capture market share across rural and urban general trade, as well as modern retail channels:
- Trial Packs: ₹5
- Sharing Packs: ₹10
- Home / Family Packs: ₹40 to ₹125
Omnichannel Distribution Strategy
To ensure seamless consumer reach, the newly launched Independence biscuit lineup will be distributed via:
- General Trade (Local kirana stores across Tamil Nadu)
- National & Regional Modern Trade
- E-Commerce & Quick-Commerce platforms
- Reliance Retail & Wholesale Outlets
