Thrissur: World Famous Thrissur Pooram began here this morning. As per the ritual, Naithalakavu Bhagavathy, who arrived on the elephant named Thechikodu Ramachandran, knocked open the South Gate to Pooram Ground (Poorapparambu). Then Kanimangalam Sasthavu called to wake up the Pooram. Then the processions from various temples, who are the regular participants in Pooram, started moving to the Pooarm Ground . ‘Purappadu’ from Thiruvambadi Sree Krishna Temple and Madathil Varavu from Paramekkavu Sree Bhagavathy Temple began. All processions first bow before Sree Vadakkumnathan and then arrive at Swaraj Ground. There are 30 caparisoned elephants ,Kudamattom Panchavadyam and Pandimelam are the main attractions of the fete. Kudamattom will be held at 5.30 pm.